How is Rarity different from traditional media buying agencies?

Unlike traditional agencies that assign junior media buyers and optimize for vanity in-platform ROAS, Rarity gives you direct access to senior operators who manage your media, creative, and data against real bank-deposit contribution margin and blended MER.

How many ad creatives does Rarity produce and test per month?

Our in-house AI Creative Sprint Lab produces and iterates on 30+ high-converting creative variations, UGC video hooks, and objection-busting angles every single month to eliminate ad fatigue.

Who owns the ad accounts, creative assets, and customer data?

You retain 100% ownership of your ad accounts, pixel data, tracking setups, and creative assets forever. We never hold client data hostage.

What metrics does Rarity optimize for?

We optimize against real unit economics: Contribution Margin, Blended Marketing Efficiency Ratio (MER), First-Order CAC, and Cohort LTV.

How do I qualify for the Free DTC Growth & Profit Leak Audit?

The audit is designed for DTC ecommerce and Shopify brands spending at least $15k–$20k/month on paid advertising. In the 30-minute session, senior growth strategists inspect ad account architecture, creative fatigue, pixel attribution, and unit economics.

What is included in Rarity's full growth team offer?

You receive a dedicated senior growth squad including a Senior Media Buyer, Creative Director, AI Prompt Engineers, Data Analyst, and Landing Page Developer for less than the cost of hiring a single in-house media buyer.

A Full Growth Team ForLess Than One Media Buyer.

We help ambitious DTC brands break through revenue plateaus and scale profitably by aligning Meta Ads, Google PMax, and 30+ monthly AI creative sprints around one single metric: real contribution margin.

VIEW ALL CASE STUDIES

US Business Hours Coverage

Real answers and real-time team sync, not a 24-hour communication lag.

You Keep 100% Ownership

Your ad accounts, pixels, creatives, and customer lists stay yours. Always.

Direct Senior Strategist Access

Talk to the expert actively running your account, not a junior rep swapped in later.

MER & Real Profit Scaling

We optimize against contribution margin and real cash, not vanity platform ROAS.

PROVEN AD CAMPAIGNS & PERFORMANCE PROOF

Rarity Ad Cases & Performance Proof

Explore our real dashboard proofs, ad campaign architectures, and verified revenue numbers.

Meta Ads • DTC Brand ScalingCase 1 of 4

8.32x ROAS & $2.95M+ In Verified Revenue

$2.95M+

Total Revenue

$355k

Ad Spend

8.32x

Avg ROAS

7,641

Purchases

Campaigns

Ad sets

Ads

USD ($)Attribution: 7-day click / 1-day view

Account Verified Performance8.32x ROAS

Total Revenue

$2,959,895.41

Amount Spent

$355,659.36

Avg Return (ROAS)

8.32x

Total Purchases

7,641 orders

Top Scaling Campaigns (USD)Active Scale

Advantage+ Shopping - Scale CBO

10.54x ROAS

Spend: $80,480

Rev: $848,630

Orders: 2,140

Breakout Viral Angle #08 - Rapid Scale

15.49x ROAS

Spend: $1,661

Rev: $25,732

CPA: $25.17

Broad Dynamic Creative - Iteration Lab

9.28x ROAS

Spend: $68,750

Rev: $638,400

Orders: 1,680

Off / On	Campaign Name	Checkouts initiated [2]	Cost per checkout initiated [2]	Checkouts initiated conversion value [2]	Purchases [2]	Purchase conversion value [2]	Cost per purchase [2]	Results [2]	Return on ad spend (ROAS) [2]	Amount spent
	Advantage+ Shopping Campaign - Scale CBO	33 [2]	$22.55 [2]	$8,253.38 [2]	18 [2]	$6,488.75 [2]	$41.34 [2]	18 [2] Purchases	8.72 [2]	$744.03
	Broad Dynamic Creative - Iteration Sprint Lab	36 [2]	$22.04 [2]	$7,634.98 [2]	19 [2]	$5,023.98 [2]	$41.75 [2]	19 [2] Purchases	6.33 [2]	$793.33
	UGC Video Hooks - Emotion Angle Testing	28 [2]	$23.12 [2]	$7,425.72 [2]	15 [2]	$3,917.85 [2]	$43.15 [2]	15 [2] Purchases	6.05 [2]	$647.26
	Retargeting Top 5% Engaged - High LTV	44 [2]	$20.71 [2]	$18,904.18 [2]	23 [2]	$7,631.52 [2]	$39.62 [2]	23 [2] Purchases	8.38 [2]	$911.16
	Breakout Viral Angle #08 - Rapid Scale	112 [2]	$14.83 [2]	$38,827.30 [2]	66 [2]	$25,732.86 [2]	$25.17 [2]	66 [2] Purchases	15.49 [2]	$1,661.47
8	Results from 8 campaigns	14,735 [2] Total	$24.14 [2] Per action	$3,280,945.18 [2] Total	7,641 [2] Total	$2,959,895.41 [2] Total	$46.55 [2] Per action	— Multiple conversions	8.32 [2] Average	$355,659.36 Total spent

We restructured their campaign architecture from fragmented ad sets into a unified broad-targeting MER model with AI-native creative testing. CAC decreased by 34% while order volume scaled 4x.

Consolidated budget into unified Advantage+ and broad scaling campaigns
Deployed 40+ AI creative variations testing new emotional angles
Managed ad spend strictly against real contribution margin & MER

Proprietary Creative Studio

Ad Creatives Engineered For Breakout Scale

We combine high-level direct-response copy, visual hooks, and platform-native formats to produce ad assets that stop the scroll and lower your blended CAC.

High-Volume Drop

Approve Official • Streetwear DTC

Approve Official • Liquida Drops

🎯 Scarcity & Clearance Urgency Hook

Brand Milestone

Product Focus

Offer Direct

Frictionless CTA

Lifestyle Story

Social Authority

THE RARITY GROWTH ENGINE

How We Scale DTC Brands Beyond The Plateau

A proven, battle-tested 4-step execution blueprint engineered to scale your contribution margin and real net profit.

PHASE 01 • DAY 1 – 7

Unit Economics & Funnel Leak Diagnostic

Identify CAC Bleed & Define True Allowable CPA

We run a deep-dive forensic audit on your ad accounts, pixel tracking, customer retention cohorts, and Shopify contribution margin to eliminate wasted ad spend.

Key Execution Deliverables

Attribution & server-side tracking audit

Historical CAC & cohort LTV analysis

True allowable CPA & MER benchmark roadmap

PHASE 02 • DAY 7 – 14

Algorithmic Account Restructuring

Consolidated Advantage+ & Broad Architectures

We dismantle fragmented ad sets and overlapping audiences, rebuilding clean Advantage+ Shopping and Broad CBO scaling structures that unlock algorithmic efficiency.

Key Execution Deliverables

Consolidated Advantage+ campaign architecture

Dynamic creative testing sandboxes

Bid cap & cost cap guardrails to protect margins

PHASE 03 • MONTHLY ITERATION

High-Velocity AI & Creator Creative Lab

30+ Fresh Hook Tests & Psychological Angles Monthly

Creative fatigue is the #1 killer of ad performance. Our in-house creative lab produces native UGC, visual hooks, and objection-busting scripts every single month.

Key Execution Deliverables

3-second thumbstop hook optimization (>40%)

Creator UGC & dynamic motion graphics

Psychology-backed angle variations per persona

PHASE 04 • CONTINUOUS SCALE

Omnichannel MER Scaling & Funnel CRO

Synchronized Search Intent & High-Converting PDPs

When cold Meta ads generate brand awareness, we capture high-intent demand on Google Search and route traffic to bespoke pre-purchase advertorials and checkout funnels.

Key Execution Deliverables

Google PMax & non-branded search dominance

Dedicated pre-purchase advertorial landing pages

Real bank-deposit MER budget scaling rules

THE HARD TRUTH ABOUT AGENCIES

Why Founders Fire Their Agency & Switch To Rarity

Account ManagementRarity Standard

Traditional Agency

Junior media buyers learning on your dime

The Rarity Growth Engine

Senior growth operators with direct Slack / WhatsApp access

Performance MetricRarity Standard

Traditional Agency

Vanity in-platform ROAS (often misleading)

The Rarity Growth Engine

Net contribution margin & blended MER in your bank account

Creative OutputRarity Standard

Traditional Agency

2–3 generic creatives per month

The Rarity Growth Engine

30+ monthly iterative hook tests, UGC, and AI angles

Channel StrategyRarity Standard

Traditional Agency

Siloed Meta and Google teams competing for credit

The Rarity Growth Engine

Unified omnichannel acquisition engine acting as one budget

CommunicationRarity Standard

Traditional Agency

Slow 24–48 hour ticketing & email lag

The Rarity Growth Engine

Real-time sync during US business hours

Account OwnershipRarity Standard

Traditional Agency

Agency-held data and proprietary black boxes

The Rarity Growth Engine

You own 100% of accounts, pixels, creatives, and data forever

Area	Traditional Agency	The Rarity Growth Engine
Account Management	Junior media buyers learning on your dime	Senior growth operators with direct Slack / WhatsApp access
Performance Metric	Vanity in-platform ROAS (often misleading)	Net contribution margin & blended MER in your bank account
Creative Output	2–3 generic creatives per month	30+ monthly iterative hook tests, UGC, and AI angles
Channel Strategy	Siloed Meta and Google teams competing for credit	Unified omnichannel acquisition engine acting as one budget
Communication	Slow 24–48 hour ticketing & email lag	Real-time sync during US business hours
Account Ownership	Agency-held data and proprietary black boxes	You own 100% of accounts, pixels, creatives, and data forever