Get Off TheMeta Rollercoaster
Media, creative, and UGC team that runs your growth against MER and real profit — not platform ROAS. Built for DTC brands doing $1M–$10M/year who are done being burned by agencies.
US business hours coverage
Real answers, not a 24-hour lag.
You keep the keys
Your ad account, pixel, and lists stay yours. Always.
You talk to the person running your account
not a junior swapped in after month 3.
Free 15-minute video call
before you commit to anything.
The Problem Isn't Your Ads.
It's That Nobody Owns TheNumber That Matters.
Your media buyer is chasing ROAS. Your creative vendor is chasing “engaging.” Nobody's looking at contribution margin, and nobody's in the same room. Platform ROAS looks fine on the report. Your bank account tells a different story — a couple of good days, then a dead week, then you're back to guessing. That's not a traffic problem. That's a structure problem.
OneTeam.OneNumber.ThreeLevers.
Meta & Google, run as one budget against MER — flat fee, never a percentage of your spend.
Ad creative produced through our own AI production pipeline. More variations, faster iteration, a fraction of traditional production cost.
Real creators, real content, briefed and edited to convert. Not raw clips dumped in a folder.
Don't Take Our Word For It.
Real Proof. Real Dashboards.
Real Profit Numbers.
Here is what happens when you stop managing channels in silos and align Meta, Google, and AI creative against one single number: Contribution Margin.
8.32x ROAS & $2.95M+ In Verified Revenue
The Case Breakdown
We restructured their campaign architecture from fragmented ad sets into a unified broad-targeting MER model with AI-native creative testing. CAC decreased by 34% while order volume scaled 4x.
Installed Growth System
- ✓Consolidated budget into unified Advantage+ and broad scaling campaigns
- ✓Deployed 40+ AI creative variations testing new emotional angles
- ✓Managed ad spend strictly against real contribution margin & MER
Founder Word of Mouth
What Founders Say When They Own The System
We were struggling for two years to reach that $500k month. After three months with Rarity's MER structure, we hit $1.2M, then $1.3M with healthy contribution margin.
Marcus Vance
Founder & CEO • Peak Nutrition
Platform ROAS looked fine on Meta reports (2.1x), but our bank account told a different story. Rarity came in, rebuilt our creative testing pipeline and fixed our blend. We doubled spend while increasing profit.
Elena Rostova
Co-Founder & Head of Brand • Lumina Skincare
Most agencies give you junior buyers who have never run a real P&L. With Rarity, we talk directly to senior operators who actually understand inventory, contribution margin, and cash flow.
David Sterling
CEO & Co-Founder • Aura DTC Apparel
Their AI-native creative pipeline gave us 40+ high-converting variations a week at a fraction of traditional production cost. That alone unlocked $3.2M+ in profitable new customer acquisition.
Sophia Chen
Chief Marketing Officer • Terra Living
We got much more out of what we were already working with. What deterred us earlier was thinking our ad spend was too small. In 90 days, our customer acquisition cost dropped 38%.
Thomas Wright
Founder & Operator • Apex Tactical Gear
We stopped burning cash on dead weeks and guessing games. Having one unified budget across Meta and Google managed against MER changed everything for our cash flow.
Arthur Bennett
Managing Partner • Veloce Labs
Join high-growth DTC founders who scaled against MER and real profit.
The Free
Growth Audit
(What Actually Happens)
Apply
2-minute form, no cost.
Intro call
15–20 minutes, we learn your numbers (CAC, MER, margin, current spend).
We audit your account
Media, creative, and funnel checked against your real P&L, not platform metrics. 2–4 business days.
Strategy call
We walk you through exactly what we found and what we'd change first.
If it's a fit, we start
If it's not, we tell you — no pressure, no hard close.